If you want to maintain high occupancy, it is important that you keep up with the innovative trends in the Bed and Breakfast industry. There are several ways in which you can do that. You can start by adding the usual lighting and decor from RoyalDesign suppliers or think beyond the box and do other creative things. Here is how you can do it.
Accommodate the Bleisure Travellers
Bleisure means the fusion of business and leisure that permits both business and personal travels. Catering to Bleisure travelers can be a successful step towards increasing the occupancy of a B&B. Connect your B&B with a global travel agency to increase the ‘Bleisure’ bookings.
Advertise for Local Adventures
Today, more than 80 percent of Millenials are attracted to unique travel experiences and believe that they can only get cultural experience by living like the locals. They are seeking for travel options that are unique and affordable closer to home. Take this to your advantage and advertise for local hidden local adventures on your website and stand a chance of attracting them.
With each new day, people are becoming more aware of ecotourism when travelling. If you convince your audience that you can offer impactful and sustainable options, then you can garner more ratings when the travellers will be making their decision. If possible replace any energy-consuming appliances in your B&B. If it is not in your budget, try to introduce a B&B recycling program. You can even take other options such as digitizing your processes.
Cater to Solo Travellers
At a time when solo travelling is trending, businesses need to cater to this market. You can organise and promote singles events in your B&B to grab their attention and book a room with you. You can even have ‘family’ meals.